Sport

Sheridans' in-depth knowledge and experience of the sports market enables them to add real commercial insight and value to clients. The Sports Group offers clients bespoke and strategic business solutions through a combination of specialist industry knowledge and a consistently commercial approach.

Sheridans advises clients on all matters relating to the acquisition, exploitation and protection of commercial sports rights across a wide range of sports including football, rugby, cricket, snooker, hurling, Gaelic football and motor racing.

The team regularly advises clients - both in the UK and international - on the creation, acquisition, licensing and protection of media rights to premium sports properties; the structuring, acquisition and sale of major sports sponsorship programmes; domestic and international merchandise licensing programmes for sports brands; the protection and exploitation of image rights; and event organisation and participation agreements.

Clients include governing bodies, clubs and teams, agencies, broadcasters, sponsors, merchandising licensees and individual sportsmen and women.