Sheridans' industry recognised Sports Group comprises lawyers who provide legal and commercial advice exclusively within the sports sector. The Group works with and within a wide range of sports including football, cricket, basketball, tennis, athletics, esports, golf, boxing, rugby union and league, cycling, badminton and netball.
The Group is made up of specialist commercial, regulatory, tech, gaming, data and dispute resolution sports lawyers. It advises clients across the business of sport, with a particular focus on sports media, sports sponsorship and endorsement, events, sports merchandising and image rights, technology and data rights. The Group's regulatory and dispute resolution lawyers provide expert governance and regulatory advice (including drafting sporting rules, regulations, policies and constitutional documents), advice on anti-doping and sports disciplinary cases, as well as dispute resolution within the sports sector (including litigation, arbitration and mediation).
The Group's enviable client base includes domestic and international governing bodies, rights owners and agencies, broadcasters, sponsors, merchandising licensees, sports data companies, as well as clubs, teams and individual athletes. The Group's in-depth knowledge and experience of the sports market, and its consistently commercial approach, is renowned and enables it to add real insight and value in helping clients deliver their objectives within the sector.
The Legal 500 comments that the Group provides "an exceptional combination of top level legal work with commercial acumen" and is "excellent on all levels, with exceptional knowledge and highly detailed work" and describes Sheridans as "a go-to practice for media and sponsorship rights in football and athletics, as well as rugby union and cricket". Chambers and Partners describes the Group as having “in-depth expertise, sound commercial understanding and knowledge of the sector”.